The User-Generated Content Landscape (and What Drives It)

By Andrew Haak - September 13, 2012

Successful user-generated content platforms have long tails.

Not literally. Statistically.

ROBLOX Users: Content-Creating, Game-Playing Machines in 2012

By Matthew Finick - July 11, 2012

We just passed the halfway mark of 2012, making it high time to look back and evaluate how much content ROBLOX users have generated and played so far this year. The graphic in this blog post shows the growth in games created, assets created (all user-generated, non-place content), game plays and game-play hours logged for the first halves of the past three years.

Click the image to see it at full resolution.

The Games That Paved the Way for User-Generated Gaming

By Alan Fackler - July 7, 2012

Here at ROBLOX, one of our goals is to make your world-building experience easy, flexible and fun. We’ve got teams of developers working tirelessly to ensure that creating and sharing games is a seamless experience, and that the tools you need are both user-friendly and deep.

And though ROBLOX users now create millions of games per year, we can’t take credit for inventing user-generated gaming. User-generated content has existed in the realm of video games for decades, though only a small fraction of gamers had the technical know-how to truly embrace the idea.