If you’re a game developer, the one thing you probably want more than anything else is a devoted following of players who can’t get enough of your game – we’ll call them “core players.” These are the players who will sustain the success of your game by ensuring there’s always a lively server, thereby catching the eyes of both existing and prospective players. They’re also the people who are most likely to support you by buying into advanced features (e.g., Game Passes) and spreading the word.
In this article, we’ll look at several ROBLOX games, dig into fluctuations in player engagement, and try to draw some conclusions about what works among players. We’ll use a bunch of charts, which show trends in how many gamers have played a title once, twice, five, 10 and 20 times in the previous month (30 days). What’s important is the ratio of people who play multiple times to people who play once (and move on to other games). The better the ratio, the more “sticky” a game is. It keeps players coming back, and stays near the top of the Games page.
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