Leadership
Management
David Baszucki – Founder & CEO
David is the founder, co-creator and CEO of ROBLOX. Prior to founding ROBLOX, David was a private investor. Previously, David was VP and General Manager of MSC.Software, where he ran the desktop simulation division. Prior to MSC.Software, David founded Knowledge Revolution and grew it to be the volume leader in mechanical simulation software and physics educational software. Knowledge Revolution was acquired by MSC.Software. Prior to founding Knowledge Revolution, David worked as a product manager and electronic designer. David was the General Motors scholar in Electrical Engineering at Stanford University. @DavidBaszucki
Keith Lucas – Vice President of Engineering and Operations
Keith is Vice President of Engineering and Operations at ROBLOX, responsible for scaling, site operations, and engineering management. Prior to ROBLOX, Keith served as Director of Product Development at Enfold, an early stage health-IT company, and as Director of Internet Technology at Progio, a mobile fitness coaching platform. Keith co-developed the physics engine at Knowledge Revolution, and became an engineering manager at MSC.Software after the acquisition. Keith holds a Ph.D. in Aeronautics & Astronautics from Stanford University and a Masters in Public Policy from UC Berkeley. @kvlucas
Dylan Bromley – Vice President of Product Development
Dylan is Vice President of Product Development at ROBLOX. He is responsible for the client teams, ROBLOX Studio, and the mobile initiative, among other things. As a game industry veteran, Dylan has over 15 years of experience creating games, programming, and managing game development processes and teams. Previous to ROBLOX, Dylan worked at Electronic Arts, Sega, Linden Lab and Rockstar Games, and has credits in over 30 titles. @DBromleyRBX
Brad Justus – Vice President of Marketing and Brand Experience
Brad is Vice President of Marketing and Brand Experience at ROBLOX. He is responsible for building the ROBLOX brand, defining product strategy, engaging our community, and creating a great overall ROBLOX experience. He was Senior Vice President at the LEGO Company where he built LEGO.com into a popular online brand and led product development for the company’s core enthusiast base; he also served on the LEGO Global Management Team. He was an executive with Art.com and CEO of Informative, a customer engagement technology firm, and recently led marketing for startups in the health and financial services categories. Brad is an online brand pioneer, helping to develop early Internet initiatives for AT&T, Unilever, and Reuters. Brad has a B.A. degree from Amherst College. @robloxjustus, @bradjustus
Phil Yeh – Vice President of Customer Acquisition
Phil is Vice President of Customer Acquisition at ROBLOX. Prior to ROBLOX, Phil was VP of Marketing at CarWoo, a Y Combinator company. Before that, he was VP of Marketing at SpeedDate.com, where he quintupled website traffic to 12 million monthly unique visitors, and he helped drive the iOS app to #1 dating app on iTunes. Previously, Phil was VP of Search Marketing at the LeadClick division of First American Corporation, a Fortune 500 company. He has also held senior marketing roles at Dealix and Ebates. Phil attended Santa Clara University School of Law and holds a BS in Marketing from San Jose State University. @philyeh
Board Of Directors
David Baszucki, CEO, @DavidBaszucki
Anthony Lee, Altos Ventures, @aplee
Chris Fralic, First Round Capital, @ChrisFRC
Greg Baszucki, Founder and CEO, Wheelhouse