It’s easy to get caught up in the “now” on ROBLOX. Every few days, there’s a new crop of popular and successful games – though only some have enough gameplay depth to maintain their chart-topping positions. But when you step back and look at ROBLOX from 30,000 feet and over the course of months rather than days, you start to see the trends and sweeping shifts of opinion. And at that point, you can draw conclusions about what’s fueling the fire – what’s working for developers and their players.

This is particularly fun in relation to game monetization, especially after the advent of the Developer’s Exchange. Now, being smart about monetizing your game can lead to real-world earnings – currently, if you accumulate 100,000 ROBUX, you can cash out for $100 U.S. dollars.

Continue reading

On ROBLOX, content creators stand at a path to success that forks in myriad directions – from traditional building, coding and game development to more niche routes like film-making, character asset creation and advertising. What drives someone to succeed at any one thing is wholly individual, but many are fueled by the social capital and wealth that can stem from a great ROBLOX creation. In this article, we’re going to dive into games and worlds that have earned their creators both fame and riches using three features we’ve launched in the last year.

To start, let’s look at the games that have most effectively monetized players. These are the games that have earned the most Robux off of Game Passes, Affiliate Gear sales, and Paid Access. Making it this high in the rankings requires a blend of the right items at the right prices, and an underlying game that attracts players in the first place. This list dates back to May 1st and is current as of yesterday, September 9th.

Continue reading

ROBLOX users often want to know how they can earn some extra Robux. Fortunately, the way our economy is structured, there is a wide range of things you can do to fatten your ROBLOX wallet. Today, we’ll be focusing on Game Passes and the Add Gear to Game feature, both of which are great places to start–especially if you’ve got a game that’s picking up traction.

Continue reading

If you’ve been keeping up with our blog, you know that last week we reached out to some of the wealthiest users on ROBLOX to see if they would share some of their secrets to earning boatloads of Robux. Though the users who shared their collective knowledge were greatly appreciated, we also promised that we’d feature advice from the top three richest users this week. Here they are, with a ton of helpful advice. We don’t want to give away which of the three is richest (we feel that’s a little invasive), so keep in mind these are in no particular order.

User The Amazeman created ROBLOX Titanic, a game that has been played nearly six million times. Since, The Amazeman has learned the ins and outs of the trading system and has developed a detailed insight on how to score some major Robux. Here’s his advice.

Continue reading

Early last week, ROBLOX launched Game Passes, which give game developers a simple, new way to leverage an old trick – charging players for access to premium abilities and content – and further profit off their creations. We’ve seen hundreds of developers add Game Passes to their games, and some have proven very successful, for very different reasons.

Top Grossing Game Passes

We dug into our Game Pass data to find out what passes have been successful so far. What’s interesting about the top three most profitable Game Passes is that they use varying price structures and incentives to turn a profit.

Continue reading

ROBLOX game developers have the ability to create VIP shirts, which give players special perks and abilities in games. These added abilities can be anything, from super strength or speed, to a special item—the benefits are up to the game creator.

Originally an ingenious ROBLOX user idea, we’re simplifying the VIP t-shirt process with a new feature: Game Passes. A Game Pass essentially does the same thing a VIP shirt does–if you purchase a Game Pass for any particular game, you’ll have access to perks and abilities that others don’t.

Continue reading