Our Developer Exchange program has been available for two months now, and we’ve been keeping a close eye on the numbers to determine not only how developers are leveraging the new system, but which direction this should go in the future. As with any new feature, we’ve also been interacting with as many participants as possible–their stories continue to inspire us to find ways to reward the prolific and hard-working game developers who populate ROBLOX with fresh and exciting content every day.

Let’s have a look at some numbers, shall we?

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It’s easy to get caught up in the “now” on ROBLOX. Every few days, there’s a new crop of popular and successful games – though only some have enough gameplay depth to maintain their chart-topping positions. But when you step back and look at ROBLOX from 30,000 feet and over the course of months rather than days, you start to see the trends and sweeping shifts of opinion. And at that point, you can draw conclusions about what’s fueling the fire – what’s working for developers and their players.

This is particularly fun in relation to game monetization, especially after the advent of the Developer’s Exchange. Now, being smart about monetizing your game can lead to real-world earnings – currently, if you accumulate 100,000 ROBUX, you can cash out for $100 U.S. dollars.

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We have really exciting news to share with you today. We at ROBLOX are putting much effort into enabling, encouraging, and rewarding our developers and creators — and we think you’ve only scratched the surface of what can be done. Today we’re launching Developer Central, a hub on ROBLOX.com for all things development-oriented.

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