Some surprising conclusions jump out when comparing time spent playing online, mobile, and facebook games. People spend one hour playing ROBLOX for every 20 hours kids around the world play with physical LEGO bricks. Twice as much time is spent on Xbox Live as is spent playing Zynga games. 

Some of the data was hard to find, and some figures are estimates. Destinations are compared by Total Players, Total Time, and Time per Player. See the end of this post for the data sources, along with which values had to be estimated.

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ROBLOX has partnered with Disney XD to promote their new show, Lab Rats. ROBLOX developer Luke Weber and level designer Tara Byars have teamed up to create challenging timed missions in three classic ROBLOX levels. In order to complete the missions successfully, you will need to use the Lab Rats bionic super powers. If you are successful in completing all three missions, you will earn the Lab Rats Cap. Play the missions here. Be sure to tune in for the premiere of the all new original series Lab Rats on Monday, February 27 at 8:30/7:30c on Disney XD. You can check out new episodes every Monday night at 8:30/7:30c.

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ROBLOX is pleased to announce that you can now find our cards at F.Y.E. stores in the US and EB Games stores across Canada. For more on how ROBLOX game cards work and a full list of retailers visit our game card page.

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Our head gear programmer Deepak Chandrasekaran explains the steps that went into creating The Dagger of Shattered Dimensions.

The ROBLOX creative team meets regularly to plan new items for publication in the Catalog. Recently they were inspired to create an Arabian Nights collection which included a Flying Magic Carpet, Arabian Knight Scimitar, Magic Lamp, Desert King hat, and the technically advanced Dagger of Shattered Dimensions. Once ideas have been selected, our team of 3D artists creates the item and hat models using Maya, Blender and 3DS Max.  The models are then delivered to the gear programmers.

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Date: Saturday July 14, 2012
Location: Santa Clara Convention Center

Last year’s ROBLOX Game Conference – ROBLOX Rally 2011 – had one thousand attendees. We would like to double (or more) the number of users attending this year. We are announcing the event as early as possible so users have time to make summer travel plans. This year’s event will be similar in format to ROBLOX Rally 2011, with more of everything that was great – more demos, more computers, more learning, more ROBLOX. We are tentatively calling the event “ROBLOX Game Conference 2012″ but will finalize the name when tickets go on sale soon.

The Conference will be held on Saturday July 14, 2012 at the Santa Clara Convention Center, conveniently located near dozens of hotels and next to the themed amusement park Great America. We will explore discount Great America tickets for those who wish to visit the day after the conference.

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Today LEGO Universe will shut down after being live for 15 months. The product is beautiful, and many good designers, engineers and animators poured their hearts into bringing it to life. From afar it appears that an unfortunate combination of organizational issues, high expectations, and complexity may have all contributed to the shutdown.

High expectations

The dream of LEGO Universe was captured in early press releases and video trailers. Trailers showed a bustling city made of LEGO, with vehicles, monsters, and highly engaged mini-figs. Demonstrations of “creating” were also very cool, with virtual translucent blue-prints and lightning fast vehicle construction. Users were captivated by the dream, and soon the press was talking about how the game might be bigger than World of Warcraft.

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Tim Brown’s Hack Week project would give ROBLOX developers a powerful tool for engaging players. 

ROBLOX is about user-created content, and our users have created a lot of content — so much that you’d be hard-pressed to experience all of it in a lifetime. ROBLOX players need to be able to get to the good stuff, fast.

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