ROBLOX: Building the Next Generation of Entrepreneurs

By John Shedletsky - February 1, 2011

As kids, my brother and I had the coolest lemonade stand in town. We got the plywood from one of our old tree houses and our dad helped us put it together – this was a real stand – not just a table with a sign. We didn’t do a ton of business in our suburban town but we did learn a lot about running our own business. We figured out how much we had to charge to cover our costs (and make a profit!) and all kinds of things about supply and demand (very little demand for lemonade in Belmont in February). Most importantly, we had fun.

Weekend Gear Update

By John Shedletsky - January 29, 2011

When you’re dodging giant mechs, running away from zombie disasters, or building your own spaceship, it’s easy to get lost in the future. So this week, we’re going back 100 years into the past. To a simpler time, before mutants and cyborgs took over. To back when n00bs tried to steal your cattle, and not your internets.

Let Your Dim Light Shine–Ambient Shadows

By John Shedletsky - January 28, 2011

The ROBLOX team brings you another exciting release with awesome graphics improvements! Presenting: ambient shadows!

Decorate the Office Winners!

By Becky Lee Herndon - January 24, 2011

The staff have finished judging all the entries for this contest. Soon the walls of the ROBLOX office will be decorated with awesome posters! These were some inspiring and creative entries. Every valid entrant will receive a Sunderfire Headdress!

We really appreciate the involvement of the players. Thanks to everyone who participated. Talk more about this contest on our forums!

Trololol

By John Shedletsky - January 21, 2011

Robloxia is a world of buildings and bridges. But for too long we have ignored our troll constituents–those unsung heroes who lurk under bridges and in the dark alleys between buildings (and sometimes on forums). And the trolls are not very happy. So think of this week’s gear as a peace offering… or at least a “please don’t eat us” offering.

Laying down the Law

By John Shedletsky - January 15, 2011

Today we honor the authority figures of Robloxia. It’s kinda like their job is to pown n00bz! And that’s pretty cool. Whether it be judges, sports coaches, or flying nannies, the leader is an important part of any team. Because you can’t spell “team” without “leader.” Unless you use “meat” instead. That’d even save you a few letters!

Introducing: Physics-based Collision Sounds

By John Shedletsky - January 12, 2011

One of ROBLOX’s core guiding design principles is that we want to be the best physics-based toy on the internet. What this really means is that objects in-game behave exactly as you would expect them to in real life. We’ve still got a ways to go in terms of realizing this ultimate vision (going to be an exciting year). However, today we are taking an important step.