Today LEGO Universe will shut down after being live for 15 months. The product is beautiful, and many good designers, engineers and animators poured their hearts into bringing it to life. From afar it appears that an unfortunate combination of organizational issues, high expectations, and complexity may have all contributed to the shutdown.
High expectations
The dream of LEGO Universe was captured in early press releases and video trailers. Trailers showed a bustling city made of LEGO, with vehicles, monsters, and highly engaged mini-figs. Demonstrations of “creating” were also very cool, with virtual translucent blue-prints and lightning fast vehicle construction. Users were captivated by the dream, and soon the press was talking about how the game might be bigger than World of Warcraft.
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